
Candr Blog

So you’ve set up your Instagram account with A+ content and are pulling in likes. Everything seems great. Then you look at your sales and your heart sinks.

First, there was Snapchat, then came Instagram, and now there’s TikTok. With more and more businesses and influencers using TikTok as their primary social media platform, businesses are finding that they need to pivot to appeal to this new audience. Getting on board with a new trend doesn’t always need to be intimidating though – just like with previous platforms, TikTok offers ample opportunity...

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